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Al Falak signed as distributor for ESET in Saudi Arabia

Al Falak to distribute ESET's endpoint and data protection in the Kingdom

Al Falak signed as distributor for ESET in Saudi Arabia
Security is a part of digital transformation, and the agreement with ESET will enable Al Falak to help Saudi businesses to manage that security requirement, says Ashadawi.
Al Falak signed as distributor for ESET in Saudi Arabia

Al Falak Electronic Equipment & Supplies Co has partnered with ESET to promote and distribute ESET's Endpoint Protection; Data Protection and Technology Alliances in Saudi Arabia.

The partnership is intended to help meet the growing customer demand among businesses in Saudi Arabia for enhanced security.

The addition of ESET solutions to its portfolio will further strengthen the distributor's market presence in the country.

During a launch event at Novotel Riyadh Al Anoud Hotel, the two companies discussed ESET solutions, the need for encryption and backup solutions and ESET's technology alliances.

Ahmed Ashadawi, President and CEO, Al Falak, said: "With the rapid advancement of technology, security threat landscape is also evolving constantly. We are glad to partner with ESET to take their state-of-the-art IT security solutions to businesses in Saudi Arabia, thereby assisting them in mitigating the security challenges that form part of the era of digital transformation. We will be providing ESET with our channel expertise and the resources to facilitate market penetration and increased sales and market share in KSA."

Dimitris Raekos, General Manager, ESET Middle East, said: "We are happy to partner with Al Falak, the attendance was great, and we will be hosting more events in Saudi such as the ESET Security Days."

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