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Ogilvy launches MarTech centre of excellence

New focus will help companies to get the most from advanced marketing technologies

Ogilvy launches MarTech centre of excellence
Ogilvy's CoE will help marketers to get the most from their investments in technology, says Schumacher.

Marketing agency Ogilvy is bringing its expertise in marketing technology (MarTech) to the region with the launch of a Marketing Center of Excellence.

The centre of excellence, which will be part of Memac Ogilvy offices in the region, is intended to help companies to make the right investments in MarTech and get the most from their MarTech solutions.

The launch is part of a worldwide drive by Ogilvy to invest in digital technology and expertise. More than 900 employees around the world, including a dedicated team in the Middle East, have now been trained in new technologies and platforms for digital market and analysis.

"We've steadily grown our capabilities in the area of deep digital in recent years, in line with Next Chapter," said Patou Nuytemans, CEO, Memac Ogilvy, Chief Digital Officer, Ogilvy EMEA. "In order for clients to become truly digital, they require partners with not only strategic and creative digital skills, but also deep expertise in technology. That's what the Center of Excellence is all about. We are thrilled to be able to offer it here in the MENA region, where clients are increasingly showing great desire to innovate and transform digitally."

"The Center of Excellence is all about delivering meaningful experiences through data and technology. Today, our goal is to make brands matter by utilising the very best of available technology platforms, with the experience and expertise internally to create efficient and exciting solutions to our clients' problems," Nuytemans added.

Ogilvy's worldwide Chief Delivery Officer, Gunther Schumacher, who led the development of the COE, said, "One of the biggest challenges in today's world is marketers that invest in technology but don't have enough understanding of how to transform the way they work within their new environment. So that's our sweet spot. We send people in, that can drive those technology platforms for you, with your teams, and make them work for you."

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