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ESET seeks to cement enterprise footprint

Security vendor makes GISEC debut and moves to raise awareness around its solutions

Raekos says ESET promoted its enterprise products at GISEC 2018.
Raekos says ESET promoted its enterprise products at GISEC 2018.

Cyber security vendor ESET Middle East, made its debut at the Gulf Information Security Expo and Conference (GISEC) 2018, where the company was seeking to promote its enterprise-focused solutions and cement regional presence.

According to ESET, it was at the show to promote solutions that are able to predict, prevent, detect and respond to any kind of attack.

In addition, the company used GISEC to raise awareness around the newly launched products that are targeted at the enterprise segment.

Dimitris Raekos, general manager, ESET Middle East, said the company decided to participate for the first time at GISEC this year because the timing of the show was right. "The timing of this year's event was good for us because it was followed by the launch of ESET's new version of business products," he said.

Raekos said the products that were promoted during the three-day exhibition have more enterprise features and include a new ESET Security Management Center, which will replace the ESET Remote Administrator solution offering. "We also unveiled different products such as ESET Dynamic Threat Defense, which is our cloud protection but includes three machine learning engines," he said. "Apart from that, we will soon introduce a new Endpoint Detection and Response (EDR) solution, which is going to be a separate agent."

He explained that 2017 was an unlucky year for many business users in the Middle East because security or the absence of security created a hindrance on the industry. "However, we believe that the Middle East IT security market is booming because there is a lot of interest from the smallest company to biggest organisation to learn first of all and source the right solutions for their environment and budget," he said.

He added that this is why ESET decided to participate this year because GISEC is a dedicated show that offered the company a platform to showcase its solutions, engage with the channel and interact with end user customers.

Raekos said apart from the endpoint protection solution that's ESET's main product, the company does insist and tries to promote more two factor authentication solutions mainly because a lot of attacks nowadays are happening through remote desktops. "We believe it's very important for companies to protect their passwords and usernames with an additional factor of authentication," he said. "Our solution is integrated with remote desktop, Office 365 and Google apps. So even when the credentials are compromised, lost or there is a brute force attack, without having the second factor hackers will not be able to access your data."

On the partner front, ESET managed to interact with managed services providers (MSPs) and companies that are really deep into the managed services space. "We also have our MSP programme, which is quite unique and we are offering daily billing and monthly invoicing with volume discounts," he said. "We already have certain partners in the region on the programme but I believe this is a good event to approach, meet and see partners in the MSP space not only as visitors, but also as exhibitors."