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Brother Gulf unveils four new printers in MEA market

Document management and imaging vendor shifts consumer focus to the inkjet series

Brother Gulf unveils four new printers in MEA market
Brother Gulf executives at the launch of four Inkjet multi-function centres in Dubai.

Imaging and printing solutions vendor, Brother has expanded its product offerings for Middle East and Africa (MEA) office automation market with the unveiling of the latest series of inkjet printers.

Dubbed Inkjet multi-function centres, the new range of office and home printers comes in four models, which include the DCP-T310 (print, copy, scan), DCP-T510W and DCP-T710W (print, copy, scan with wireless connectivity), and the MFC-T910DW (2-sided print, copy, scan and fax with Ethernet and wireless connectivity).

The launch of the new Inkjet multi-function centres, said Brother is part of its long-term strategy to consolidate the company's regional presence and expand the product portfolio.

According to the company,  the introduction of the new inkjet printer range the region is as a result of a steady demand for quality and cost-effective office and home printing solutions.

"Today's small business and home office owners face a difficult decision when choosing a multi-function center to suit their needs, often having to compromise between cost-efficiency, print quality, and features." said Soichi Murakami, managing director, Brother Gulf.

Murakami added that: "Brother's latest Inkjet multi-function centres aim to strike the perfect balance for this growing group of customers by delivering outstanding print volumes, professional quality prints, and expanded capabilities including all-in-one compact and affordable package."

Murakami said the company has redesigned ink tank printer series to deliver greater cost saving, high quality, and ease-of-use to users. "We have dedicated ourselves to provide solutions that assist businesses to manage their printing operations cost effectively, and improve their work efficiency." noted Murakami.

The new Brother Inkjet printers will be available across the Middle East and Africa and can be purchased through Brother International (Gulf) FZE authorised resellers and retail stores in UAE including Jumbo, Emax, Sharaf DG and Lulu.

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