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Yegertek takes aim at retail CRM space

Solution provider targets customer engagement with solutions for the retail industry

Azmi says Yegertek wants to become a leading customer engagement technology provider.
Azmi says Yegertek wants to become a leading customer engagement technology provider.

Levtech Consulting, a Microsoft Dynamics Inner Circle member and gold partner, has launched Yegertek, a new entity focused on CRM, loyalty, e-commerce, mobility, analytics and customer engagement solutions for the retail sector.

According to the solution provider, the formation of the new entity is part of a bid to meet the growing need for product-driven industry specialisation in the region.

Anilesh Kumar, CEO, Levtech Consulting, said that: "In late 2016, we had initiated our commitment to build a product division offering targeted industry solutions on Dynamics 365. As the technology world and the Dynamics ecosystem move towards product-driven industry specialisation, I believe Yegertek, has come at the right time, to meet the burgeoning challenges being faced by the retail sector."

Kumar added that pressures from e-commerce, changing shopper behaviour, fickle consumer loyalties, and a growing consumer demand for personalisation of products and services has necessitated the retail industry to reinvent itself and create immersive and engaging experiences for customers. "Yegertek is our vehicle to help the retail landscape traverse this transformative period and we look forward to handholding customers along this journey," he said.

Yegertek will look to build and expand upon expertise with specific focus on the retail sector and innovate using the Microsoft ecosystem and latest technology offerings around Azure Machine Learning, AI, Chatbots, Beacons in addition to the standard CRM modules, leading to evolved customer insights and measurable ROI for consumer-oriented businesses. The company will also heavily focus on e-commerce and mobile apps.

Sajid Azmi, CEO, Yegertek, said the company wants to become a leading customer engagement technology provider with the aim of transforming the customer engagement space globally. "Our core objective is helping organisations transform their digital footprint and accelerate their growth trajectory by unlocking the true potential of customer loyalty," he said.

Azmi added that through capturing, consolidating, segmenting and visualising actionable insights from customer data, the company is well equipped to be a technology partner to retailers across the spectrum, from multi-store, multi-country fashion or food retailers to single outlet restaurants. "We also aim to assist retailers in their journey from running brick and mortar operations to having omni-channel capabilities," he said.

"We are excited to launch Yegertek, which brings forth cutting edge technology to drive digital transformation initiatives across retail organisations in the region and globally," added Zain Shaikh, Director - Consulting, Yegertek. "Our primary offering will be Engage 365, which is a retail-specific CRM tool leveraging the strength of Microsoft Dynamics 365 CRM modules, and other best of breed technology assets around customer service, marketing automation and other functions."

Shaikh said the company aims to deliver measurable ROI and impact to customers, while being a partner in their growth through increased customer adoption and retention, service efficiency and effective marketing through automation.