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Citrix unveils Ultimate Rewards programme

Vendor says new initiative to simplify channel incentive schemes

Citrix unveils Ultimate Rewards programme
El-Khayat says the company is excited to bring the Citrix Ultimate Rewards to the region.

Virtual desktop infrastructure (VDI) solutions vendor Citrix, has overhauled its existing channel programme and introduced the Citrix Ultimate Rewards scheme. According to the vendor, the programme is designed to make Citrix a better partner by simplifying the process and streamlining the company's incentives.

The initiative is closely aligned with the Citrix's goal of helping customers make the strategic transition to cloud and is currently being rolled out in the region following the recent appointment of Taj El-Khayat, regional director, Citrix Middle East and North Africa.

"I'm excited to bring the Citrix Ultimate Rewards to the region. We believe this cohesive programme is a major milestone in our long history of being a channel centric organisation," said Taj El-Khayat.

He added that partners will benefit from less complexity, so they can focus on delivering world-class customer experiences, ultimately making for a win-win situation where both parties grow and profit together.

The company said by consolidating incentives, increasing automation, and adding tracking capability throughout the process, Citrix Ultimate Rewards give partners more time to work together with customers. In addition, stated the company. it increases transparency and consistency of processes and decisions and through artificial intelligence, can approve requests without human interference.

Currently, partners often answer more than 30 questions before getting a deal registered. With the new system, partners will only require to answer nine questions for simple registration.

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