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Silicon Oasis launches initiative to drive customers online

DSOA Hala initiative aims to get businesses at Silicon Oasis to adopt Authority's digital services

Silicon Oasis launches initiative to drive customers online
The DSOA Hala initiative aims to get business customers to adopt digital services.

Dubai Silicon Oasis Authority (DSOA) has a launched a new initiative to encourage businesses and other users of its services to switch to online interactions.

Under the ‘Hala' initiative, DSOA has turned its ‘Customer Happiness Center' into a reception suite to guide users through the digital channels of the smart services. A portal has been launched with over 340 digital services, and DSOA has also introduced e-wallet payments and service kiosks to facilitate payment for online services.

The Hala initiative is intended to build upon the success of the Day without Service Centers initiative which was launched by the Department of Finance in October 2017. The DSOA closed its service centers for the day, with the aim of encouraging business partners to use the smart services in place. After another five-day trial was conducted in January 2018, which gained positive feedback from nearly 2,500 DSO-based business partners.

Dr Mohammed Al Zarooni, Vice Chairman and CEO of DSOA, and Abdulrahman Saleh Al Saleh, Director General of the Government of Dubai's Department of Finance, inaugurated the Hala initiative in the presence of officials from DSOA and the Department of Finance.

The Hala initiative aims to motivate customers to use digital platforms to seamlessly process all queries.  Introducing the concept, Dr Al Zarooni said: "Hala will serve as a key contributor to DSOA's 2021 Strategy that is based on the UAE Vision 2021. The initiative is founded on the direction of our wise leadership to strengthen Dubai's position as the smartest and happiest city in the world. We are committed to maintaining growth levels and forging partnerships with international corporations across all sectors, while onboarding businesses in the technology field towards ensuring the country's continued march to sustainable development."

He added: "As part of the Hala initiative, the DSOA Customer Happiness Center will transform into a reception suite that delivers advanced smart services to all segments of the society, including elders and people of determination. In order to stay updated and relevant, we are committed to training employees of high caliber to handle our smart service offerings and remain innovative with advancements in the sector."

For his part, Abdulrahman Saleh Al Saleh emphasized the Department of Finance's keenness in actively contributing to realizing the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, of achieving a paperless government by 2021, as mandated by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council. Al Saleh commended the enthusiastic and proactive collaboration of Dubai Silicon Oasis Authority in supporting the effort and becoming one of the first entities in Dubai to successfully digitally transform its services.

DSOA has facilitated an online portal for users to gain access to over 340 services. Using this portal, customers can pay fees via their e-wallet, submit enquiries and track the status of their application and payment. It has also organized training sessions for its business partners to ensure active usage of the portal. Furthermore, in line with Hala initiative and the drive to digitize services, the Authority has placed a round-the-clock e-wallet deposit machine at its headquarter building for its customers.

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