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Salesforce Essentials apps for small businesses launched

Essentials delivers new easy-to-use sales and service apps for small businesses

Rosenbaum says with Essentials, Salesforce tailoring unique needs for unique needs of small businesses.
Rosenbaum says with Essentials, Salesforce tailoring unique needs for unique needs of small businesses.

Salesforce, a provider of CRM solution, has launched Salesforce Essentials, easy-to-use, intelligent apps for small business teams, built on its CRM platform.

The first Essentials apps, Sales Cloud Essentials and Service Cloud Essentials, are available in the market, enabling every small business to grow and innovate faster with the power of Salesforce.

"There are more than 125 million small businesses around the world all working toward one common goal and that is growth," said Mike Rosenbaum, EVP, CRM Applications, Salesforce. "With Essentials, we have taken the full power of Salesforce and tailored it for the unique needs of small businesses. Essentials is easy to set up and use and it's future-proof, so small businesses can add new capabilities quickly and easily as they grow."

According to Salesforce, Essentials takes advantage of all the Salesforce innovation that is delivered in three major releases per year.

Built on the Salesforce Lightning framework, Essentials has a consumer-like experience optimised for any device so customers can work the way they want, increasing productivity. Small businesses often make technology buying decisions based on what they need now rather than what they will need in the future, costing them more time and money on upgrades and integrations in the long run.