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SCTDA to hold events to encourage innovation in tourism

Sharjah Commerce & Tourism Development Authority holds events to mark Sharjah Innovation Week

SCTDA to hold events to encourage innovation in tourism
Innovation is strategically important to SCTDA, says His Excellency Khalid Jasim Al Midfa.

Sharjah Commerce and Tourism Development Authority (SCTDA) will hold a number of events to mark Sharjah Innovation Week from 15th-21st February, and to encourage innovation in the tourism sector.

The events include an innovation training course, to certify leaders who have demonstrated advanced capabilities in understanding innovation strategy, business innovation model, and innovation in customer experience.

SCTDA will also hold a tourism workshop for its employees and members of the public, including a Lego technology session. Hotels in Sharjah will participate in the Sharjah Innovation Week through providing innovative services and solutions to the guests, with a presentation and billboards in the lobby areas.

His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, emphasized on the importance of SCTDA's participation in Sharjah Innovation Week in cooperation with The Organising Committee for UAE Innovation Month in Sharjah to support the UAE's efforts to promote innovation and creativity in all fields. The Authority seeks to strengthen its contributions in this field and looks forward to envisioning the future with new thought and vision. He added: "We are keen on developing the emirate's tourism capabilities and components in order to create a culture of innovation, which is one of the most strategic topics in the Sharjah Tourism Vision 2021."

Al Midfa said: "Through our participation in the Sharjah Innovation Week, we seek to promote and enhance the culture of innovation in the work environment by providing innovative and creative solutions that contribute to develop the tourism sector, as well as developing employees skills and encouraging them to find the best sustainable and innovative practices in the tourism industry that enhance the role of the Authority in revitalizing the tourism sector in the Emirate. The Authority is keen to participate in this event and looks forward to becoming a platform for further innovation over the coming years and a key hub for innovation and innovators in Sharjah and the UAE."

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