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Dimension Data powered cycling team concludes Dubai Tour

The company’s data analytics and cloud platforms are being employed in global cycling events

Dimension Data powered cycling team concludes Dubai Tour
Dimension Data partners with the team it sponsors to explore ways in which technology can support their performance.

Team Dimension Data, powered by technology from the IT services company, has concluded participation at the Dubai Tour cycling tournament.

Dimension Data has been at the forefront of technological advancements in cycling. In 2017, Dimension Data’s data analytics platform, which was developed in partnership with Amaury Sport Organisation (A.S.O.) – the organisers of the Tour de France, incorporated machine learning and complex algorithms that combined live and historical race data to provide even deeper levels of insight as the race unfolded. The Tour de France solution used a fully cloud-based, virtualised data centre which provided scale, and meant fewer people were required on the ground to enable the solution. The cloud also provided geographic flexibility because it could be managed from anywhere in the world. During last year’s race, Dimension Data’s technical teams worked together across four continents via hyperconnected mobile collaboration hubs equipped with the latest digital and virtual workplace technologies.

“Cycling is such a high-tech sport, and we’ve leveraged technology and data through our high performance team to build the bridge from racing in Africa to competing successfully against the best in the world on the global race calendar,” said Mechelle Buys Du Plessis, managing director, Dimension Data Middle East.

As title sponsor of Team Dimension Data, the company partners with the team to explore ways in which technology can support their performance. At the end of last year, Dimension Data introduced the Phila (meaning: “to live” in Nguni) app, which tracks the daily tracks the daily physical and mental performance of the team's 39 World Tour and Continental riders located in 10 countries. Data collected from the team includes geographical location and time zones, quality and quantity of sleep, response to training, muscle soreness, as well as mood, motivation and stress levels.

Developed by the Dimension Data’s Digital Practice, in partnership with Team Dimension Data's riders and Australia based MIK Health, Phila is also a communication and data-sharing management tool for the team.

“Dimension Data acknowledges that as more technology is introduced into sport, the viewing experience transforms, and its popularity increases. With the extremely digital savvy millennials wanting to be immersed in any sporting event, technology innovations have to keep up with providing insights that today’s fans demand,” Buys Du Plessis added.  

The seven-member team, led by cycling legend Mark Cavendish, is helping achieve Dimension Data’s mission to fund 5,000 bicycles for people through Qhubeka, a foundation that provides bicycles to underprivileged communities in Africa.

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