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Abu Dhabi unveils new culture app and website

Dept of Culture and Tourism launches digital resource for tourists, residents and academics

Abu Dhabi unveils new culture app and website
The DCT Abu Dhabi initiative includes an app, website and social media presence to promote UAE culture.

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) is to launch a comprehensive digital initiative which will act as a ‘one-stop' reference point for all information relating to culture in the emirate of Abu Dhabi.

The initiative, planned to launch as part of UAE Innovation Month, is called ‘Abu Dhabi Culture' and will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. 'Abu Dhabi Culture', which features a website, a mobile app and supporting social media presence, is intended to provide a resource for tourists and locals with an interest in culture, as well as being a reference point for academics and researchers.

The initiative will bring together every aspect and feature of Abu Dhabi culture and will make full use of the latest technologies and functionality, with features such as personalised content, 360 visuals, interactive floor plans, podcasts from culture experts as well as featuring a centralised profiling database across all culture locations and events.

"Released as part of Abu Dhabi's contribution to UAE Innovation Month, this product has been designed to maximise accessibility to Abu Dhabi's highly rich cultural landscape, both historical and contemporary," said HE Saif Saeed Ghobash, Director General of DCT. "The Abu Dhabi Culture digital experience will be a truly connected hub, immersing users and inspiring them to experience our culture for themselves.

"We have made sure all digital touchpoints are as user-friendly as possible, and our aim is to make this a trusted source of information for anyone seeking cultural information about the emirate - basically we want his to be considered a ‘cultural oracle'.

"For example, the mobile app will provide a ‘360 degree experience', a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip. Geo-locating technology and podcasts will also be incorporated into the application."

Abu Dhabi Culture App will be launched at a special event on February 27th and will be available in three languages; Arabic, English and French. It will feature on iOS and Android and can be accessed online at abudhabiculture.ae.

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