Facebook unveils online Arabic marketplace platform in MENA
Facebook has unveiled its Marketplace platform in Egypt, Algeria and Morocco
Facebook has unveiled its Marketplace platform in Egypt, Algeria and Morocco which will be available in Arabic.
The marketplace will enable Facebook users to discover, buy and sell items, as well as filter results by location, price or categories such as furniture, electronics and apparel.
Facebook users looking to use Marketplace can tap the new shopfront icon in the latest version of the Facebook app, while desktop users can click on a dedicated Marketplace tab. Buyers and sellers can communicate with each other using Facebook Messenger, and negotiate the terms of the sale. They can also keep track of all current and past transactions in the ‘Your Items' section.
The service is available on the mobile and desktop platform with an eventual roll out on iOS and Android and it is restricted to users aged 18 and above.
Jonathan Labin, managing director, Middle East, North Africa and Pakistan at Facebook said: "The MENA region has seen a tremendous growth in online spending along with internet penetration, rising from $2.7bn to $7.3bn over the last two years. With an existing community of 164 million active monthly users in the Arab world, Facebook already has an audience that spends a lot of time on the platform - adding a mobile commerce function can help cement Facebook as the go-to app for almost all of one's Internet-related needs."
Facebook also ensures that the marketplace is a safe place to trade by offering safety tips, privacy controls and reporting tools on its Help Centre page. Additionally all items have to comply with Facebook's Community Standards and Commerce Policies before the items are posted. Users can also block and report illegal items, bad sellers and unwanted Messenger conversations from either the item listing or from within the messenger conversation.
Marketplace was first introduced in the United States in 2016, is currently available in 51 other countries. Egypt, Algeria and Morocco are amongst the first countries in MENA to be able to buy and sell items through the platform.