Huawei wants to accelerate shift of TV to IP
New Video Cloud solution will facilitate video channel distribution shift from satellite to IPTV
Huawei has released its Huawei Video Cloud solution to accelerate the shift of the video distribution channel from satellite to IP network.
Satellites have reached the limit of their ability to continue to enhance user experience. Although satellites can provide high-definition (HD) or ultra-high-definition (UHD), transponder capacity is limited, and satellites struggle to provide abundant HD or UHD. Satellite TV is also more expensive than streaming videos across an IP network.
Jim Deng, director of hybrid video & multimedia department at Huawei Middle East gave an example: a TV package that includes 115 SD channels and 70 HD channels would cost approximately 46.2 million USD to distribute those channels to customers via satellite. On the other hand, it is possible to distribute those channels across the MENA region through an IP network at a cost of only approximately 2.2 million USD.
IPTV also enables customers to watch TV on demand across multiple screens and in multiple locations, Deng added.
IPTV is growing rapidly popularity in the region. In 2017 alone, OSN launched a new over-the-top media service called Wavo, Zain established a joint venture with iflix, and Starz Play got more than 700K subscriptions in MENA.
The Huawei Video Cloud delivers E2E IPTV and over-the-top backend capabilities via cloud to telco operators. The solution also makes use of big data-based analytics to improve end user experience. Huawei provides operators with a content delivery network in pay as you use model as well as set-top box which can work for both IPTV and over-the-top service model under a wired or wireless network.
“We see huge benefits to telco operators and consumers by moving towards a new framework of video distribution. As an enabler and accelerator, Huawei is keen to expedite the transformation from Satellite TV to IP video,” said Deng. “Huawei’s video cloud will shorten the distance between traditional media companies and telecom operators. This will facilitate collaboration between content providers and channel distributors to accelerate industry transformation.”