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Eaton streamlines Power Advantage Partner Programme

Vendor refocuses channel strategy to provide enhanced benefits to partners and capitalise on strong revenue growth

Refas says the investment and support that Eaton is making is demonstration of its long term commitment.
Refas says the investment and support that Eaton is making is demonstration of its long term commitment.

Power management company Eaton, has made a number of key strategic enhancements to its Power Advantage Partner Programme to leverage market growth, better support its channel partners and data centre customers, and continue growing revenues in a competitive market.

The move is part of an increasing focus and investment on Eaton's delivery channel for its data centre strategy.

According to the company, the changes will give Eaton's extensive network of resellers even more benefits from their relationship with the vendor.

Under the plan, the company is rolling out a revamped online portal that will provide access to a complete set of tools, including online training, sales collateral and a new deal registration facility.

The company said the resources, combined with business development support from Eaton, will enable partners to boost demand creation, deliver superior service to their end-user customers, and maximise their sales and profitability.

Karim Refas, regional channel manager, Middle East at Eaton, said the additional investment and support that Eaton is providing is a demonstration of its long-term commitment to its channel partners in the Middle East market.

Refas said: "In the era of digital transformation, organisations are more dependent than ever on their IT systems and infrastructure and the reliability and availability of power is a major concern. They know that it's vital to protect themselves from power surges and outages while also keeping their costs under control and reducing their impact on the environment."

He added that as as a provider of power management, Eaton is delivering solutions that protect critical systems. "We depend on our partners to deliver our products and adapt them to suit the customer's environment and needs," he said.

The Power Advantage Partner Programme will operate on a tiered basis, with partners given access to different features depending on their eligibility and present stage in the partnership lifecycle. Partners that successfully complete training will receive official accredited certification status, empowering them to enhance their knowledge, customer service skills and sales potential.

Eaton stated that it will continually develop its training syllabus, giving resellers the opportunity to enhance their skills and the value they deliver to customers.