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Dubai unveils new digital apps to boost tourism

GPS technology guides visitors through Dubai, automatically progressing from one point of interest to the next

Dubai unveils new digital apps to boost tourism
The tour focuses on introducing users to the rich history and heritage of Dubai.

Tourism chiefs in Dubai have collaborated with two digital tour apps to launch two new free Dubai tours to help visitors discover historic sites and landmarks in the city.

Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) said the tours - Metro Moments and Al Fahidi Architecture Tour - are available to download for free from the Apple Store and Google Play.

Supported by GPS technology, both tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real time, depending on the user's location.

The pre-recorded audio is available in English, Chinese and German and each tour also comes in text form and is accompanied by a map to help with navigation.

Metro Moments is available on Voice Map, an app that uses audio guides and real-time location to direct users towards their next journey of exploration. The tour provides users with information on the different points of interest and attractions that can be found along the Dubai Metro route between Dubai Airport Terminal 3 and The Dubai Mall.

Al Fahidi Architecture Tour can be found on the Pocket Guide app, an electronic version of a human tour guide, assisting tourists with their travels in cities around the world.

The tour focuses on introducing users to the rich history and heritage of Dubai's popular Al Fahidi District, part of the wider Dubai Historic District. Both apps allow users to download the free tours in advance, helping users avoid roaming charges.

Yousuf Lootah, executive director, Tourism Development and Investments at Dubai Tourism, said: "The launch of these audio tours will help people from all over the world gain an enhanced understanding of Dubai and some of its most historically and culturally important sites.

"Moving forward, we are working to develop further applications and services that enable visitors to discover more of the city's tourism highlights through smart, convenient and accessible platforms."

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