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StarLink targets $300m sales in 2018

Regional VAD sets an ambitious revenue growth target

Nidal Othman,MD,(left) and Mahmoud Nimer, GM, StarLink are the co-founders of the company.
Nidal Othman,MD,(left) and Mahmoud Nimer, GM, StarLink are the co-founders of the company.

Dubai-headquartered VAD StarLink, has disclosed it achieved a 104% sales increase for financial year 2017.

According to the specialist distributor, the company made significant headway in niche areas where it service solutions providers, systems integrators and VARs.

Kicking off its annual "Sales Kick Off", the distributor revealed that it has set an ambitious sales target for 2018 at $300m.

The company stated that the high-performance growth of 50% will be fueled by StarLink's ongoing portfolio evolution and geographical expansion plans.

StarLink said it will launch four new strategic markets across Europe and Africa taking the number of regional offices to 18. At the same time, the distributor revealed that enhancing ROI for existing portfolio of vendors and achieving rapid time to value (TtV) for new vendors, will require another 50 dedicated resources to be hired during the year, taking the employee count to 350.

Nidal Othman, managing director, StarLink, said: "In 2017, we made considerable progress on our key priority areas to maintain our growth momentum and stay ahead of the competition. This included enhancing our margin, as well as, optimising internal and external communication."

Othman said the compan also focused on increasing the commitment and the value that it provided to vendors, partners and customers. "The team's hardwork and dedication have paid off and the results have been just phenomenal," he said.

Mahmoud Nimer, general manager, StarLink added that: "This year, our tactical goals are aimed at accelerating StarLink's ‘true VAD' capabilities. We will be investing in the services offerings for our partners and customers, and will of course continue our expansion initiatives to bring on innovative vendors into the portfolio, by augmenting existing vendors."

Nimer said StarLink will be giving a lot more emphasis to its strategic partners in 2018 by building out a full-fledged channel organisation with dedicated in-country channel managers across the Middle East, Turkey and Africa, that will focus exclusively on going deeper with managed partners. "At the same time, we will be creating new avenues for born-in-the-cloud resellers, and will be aligning closely with those resellers that are investing in the next-generation software-defined data centre," he said.