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Sage gets new strategic sales manager

Ibrahim Parwaz to drive cloud sales of Sage Accounting solution

Sage gets new strategic sales manager
Parwaz will focus on the recently launched Sage Accounting solution.

Business software maker Sage Middle East, has appointed Ibrahim Parwaz as strategic sales manager for the Middle East market.

According to to the vendor, Parwaz will head up cloud sales for Small and Medium Businesses (SMBs) with a key focus on the recently launched Sage Accounting solution. In addition, his role includes building alliances with strategic partners such as government departments, free zones, business formation companies, banks and telcos. Parwaz will also work with the marketing team to communicate tailored messages to start-up and scale-up customers.

Sage Middle East said it current focus is on the Kingdom of Saudi Arabia as well as the UAE territories.

The company is bringing Sage Business Cloud to the Middle East, a platform that encompasses small business accounting, advanced financial management for the mid-tier and industry-specific solutions for larger enterprises.

Parwaz commented that: "With businesses in the Middle East accelerating their transition to the cloud, this is a perfect time to join one of the world's leading providers of cloud-based business solutions. I'm looking forward to working with businesses in the region as they modernise their software and processes using our technologies."

He added that Sage globally is renowned for its work on VAT-compliant software and with its introduction in KSA and UAE, this creates a very interesting window of opportunity for for the company.

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