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Mimecast to implement robust channel schemes

Cloud-based cybersecurity vendor plans to grow market share in the Middle East

Mimecast to implement robust channel schemes
Bekker says from the start of 2017, the company intentionally focused on the Middle East and grew its presence in the market.

Cloud-based email management security vendor Mimecast has said it's preparing to implement robust channel strategies and road maps for innovation in the Middle East as the company's integrated cloud-based services gain wider market acceptance across the region.

Brandon Bekker, managing director, Mimecast Middle East and Africa (MEA), said the growth across the Middle East has been good and Mimecast now has a full-fledged go-to-market strategy.

"Mimecast has been doing business off and on in the Middle East for about nine years," he said.

Bekker added that from the start of 2017, the company intentionally focused on the region and grew its presence in the market. "We went from having one person running and managing the business to when the South Africa operation took over the Middle East in 2016 and we are looking to purposely grow the business here," he said. "We currently have representation across sales, account management, business development and partner management."

He explained that all the go-to-market functions and regional marketing roles are in place and from 1st April 2018, Mimecast will also have a regional managing director in the Middle East."

He added that the commitment to the region is there and the company is comfortable and satisfied with its first year of trading as it has seen some really good wins.

Bekker said since Mimecast has intentionally been trading in this market for the last 18 months, the company feels that IT security awareness has grown substantially. "In fact, we don't feel Dubai or the UAE is in a lesser way not aware of IT security than any other country in other parts of the world where we do business in," he said. "The media have done a good job in helping to create awareness of the evolving threats in the region especially around around targeted threats."

For detailed strategies and regional roadmap, read the Channel Middle East cover feature in the February 2018 edition of the magazine.

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