Etisalat’s E-Vision signs 5-year deal with STARZ PLAY
STARZ PLAY features English, Arabic and French audio options and user interfaces, plus one-click Arabic subtitling
E-Vision and the region's streaming video on-demand service STARZ PLAY, have joined forces and signed a five-year content partnership with Etisalat.
Etisalat's eLife customers will benefit from 10,000 hours of blockbuster Hollywood and Bollywood movies, same-time-as-the-US TV shows, documentaries, kids entertainment and dedicated Arabic content all ad-free and in HD or 4K quality on TV and mobile devices. Additionally Etisalat International operations will also be able to offer the STARZ PLAY service, accessing and differentiating its content offering in their respective territories under special terms.
Humaid Sahoo, CEO of E-Vision, said: "Enhancing the already existing partnership with STARZ PLAY is the natural evolution to the efforts and partnership that started three years ago. STARZ PLAY's content and service has proven to be an attractive and differentiating service.
"E-Vision's strategic objective to secure premium and exclusive content to differentiate its offering is the driving force to enter into a long-term partnership with STARZ PLAY. E-Vision is very excited to disseminate STARZ PLAY's offering across Etisalat Group territories."
Maaz Sheikh, CEO of STARZ PLAY, added: "Our research has shown that more and more consumers in the UAE are watching TV through the eLife TV service. With this strategic partnership, we are bringing together STARZ PLAY with Etisalat's Elife service. Etisalat customers can now access their favourite TV shows and the biggest movies on STARZ PLAY with one simple click of a button on their E-life remote control."