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E-learning in the Middle East poised for strong growth

Orient Planet Academy announces new course dates for 2018 in PR and communications

E-learning in the Middle East poised for strong growth
The Middle East pursuing continuous learning in the era of digital explosion, said Zaki

Online education in the region is expected to grow by almost a tenth annually in the next five years, attracting an increasing number of players in the process.

Orient Planet Academy (OPA) is one such institution, an online academy offering courses in public relations (PR) and communications.

Nidal Abou Zaki, managing director, Orient Planet Group, said the region’s adoption of e-learning practices and growing positive attitude towards online education are major influencers and growth drivers for the market. “Growth predictions are only to be expected as the Middle East embraces this type of educational method in pursuit of continuous learning in the era of digital explosion,” he added.

OPA has announced its upcoming course dates for 2018 slated for February 15, March 8 and April 5. “For 2018, we have already scheduled our new course dates and we hope PR and communications practitioners will join our growing community of students and learn from practicing industry professionals to help keep them ahead of the competition,” Zaki said.

According to a report by Research and Markets titled the ‘Middle East Online Education & E Learning Market Size, Demand, Opportunity & Growth Outlook 2023,’ the regional online education and e-learning market is seen to register a compound annual growth rate (CAGR) of 9.8% during the forecast period.

Saudi Arabia holds the biggest share in the regional market and is expected to earn USD 237.1 million by 2023. The UAE market is expected to follow closely with a CAGR of 10.3% over the forecast year, said the report.

OPA is a direct collaboration between Orient Planet, a fast growing PR marketing and communications consultancy, and the Irish Academy of Public Relations, an Ireland-based international online education provider of courses in communications disciplines. It offers certificate courses in PR, Online Marketing & PR, Journalism, English Grammar and Diploma in Event Management. Its other offerings include Arabic courses in Online Marketing and PR and Diploma in Event Management. Each course takes 10 to 12 weeks to complete and students are required to finish one module every week and pass all requirements before a certificate is awarded.

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