Western Digital targets security and surveillance systems integrators
Vendor to enhance training around its security and surveillance offerings
Storage and security surveillance solutions vendor Western Digital, used its participation at Intersec 2018 to showcase its purpose-built products for surveillance applications.
The company also used the security and safety trade show to demonstrate its best in class technology and solutions for surveillance integrators and systems vendors' environments for capturing, preserving, transforming and accessing video as part of comprehensive surveillance solutions.
According to BIS Research, increasing demand for security cameras will push the global Video Surveillance Market to reach $62.62bn by 2023. The increasing demand for video content analytics (VCA) and video surveillance, and integration of surveillance with technologies such as drones and body-worn cameras have been identified as the key opportunities that could escalate the market growth in the coming years.
For the Middle East, video surveillance is one of the largest areas of growth within both the homeland and commercial security markets.
Khwaja Saifuddin, senior sales director, Western Digital India, Middle East and Africa, said the new evolving security and surveillance trends will see a rise in smart storage solutions in the region.
Saifuddin said that's why Western Digital is empowering its customers to take control of their surveillance storage with WD's Purple surveillance-class hard drive family that offers high performance, efficiency and capacity that has been tested in harsh surveillance environments.
He explained that WD's Purple surveillance-class hard drive family includes special technology called (AllFrame in this case) that improves playback performance and works with ATA streaming to reduce errors and frame loss.
"At Intersec 2018, Western Digital showcased its wide range of purpose-built WD Purple hard drives," he said. "We recognise the increasing value of surveillance across this region and we endeavour to help our customers attain the most return on investment from their surveillance investments with the right storage technologies to realise their goals. We have seen strong, continued interest in our WD Purple drives from individuals and property owners, as well as from leading public and private sector organisations, as the demands from surveillance systems evolve beyond monitoring to offering real time, quality video for analysis and insights."
Saifuddin added that aside from promoting the WD Purple surveillance array, the company used Intersec to unveil Surveillance myWD programme, a specialised programme for the security and surveillance channel.
"In the Middle East, the systems integration and solution provider channels are very critical when we are talking about our security surveillance products," he said.
He said under the umbrella of the Surveillance myWD programme, the company has started to rollout partner training initiatives that are more enhanced and focused because Western Digital is educating partners not only on installing hard drive into a DVR, but also on the dos and don'ts when it comes to software integration, compatibilities and troubleshooting. "We are also aligning systems integrators and solution providers with different stakeholders be it software vendors or security and surveillance companies and getting them jointly trained," he said.