Snapchat takes its Stories to the web
Snapchat has been struggling with slow user growth and a slumping stock price
Over the next few weeks, Snapchat will enable users who have not installed the app to view Stories from certain subscribers.
Snapchat is taking its platform to the web in an attempt to recover from its recent slow growth. The new feature will mean those with official accounts, such as celebrities, politicians and sporting brands, will now be able to be viewed on Snapchat.com by those who do not have the app.
Users will soon see the option to share a link either through text or email outside of the Snapchat app, however Snapchat has only made this available for three types of stories: Official Stories, Our Stories and Search Stories.
Official stories will be available for 24 hours on the web, whereas Our Stories are available for 30 days.
Additionally, media outlets will also be able to embed content within articles, this is already with other social networks, including YouTube, Instagram and Twitter.
Snapchat's latest attempt to restore growth now enables non-members to see what Snapchat has to offer which ultimately may lead them to install the app. As of late Snapchat has been struggling to retain users and one of the biggest problems is that last year Facebook copied features from Snapchat and implemented them on Facebook, WhatsApp and Instagram.
Snapchat's latest feature is available in Australia and Canada for now.