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ServiceNow promotes Mark Ackerman to regional director

Former MEA sales director rewarded for tripling YoY revenues

As regional organisations ramp up their investments in digital technologies, ServiceNow is ideally placed to help them harness their potential, Ackerman says.
As regional organisations ramp up their investments in digital technologies, ServiceNow is ideally placed to help them harness their potential, Ackerman says.

ServiceNow has promoted its former sales director for the Middle East, Mark Ackerman to the position of regional director for the Middle East, South Africa, Turkey and Eastern Europe, including Russia (MESAT & EE).

The move comes in the heels of a banner year that saw the IT management services company grow its Middle East customer base by over 30% and revenue by 300%.

With responsibility for the Emerging Markets territory, Mark has been tasked with accelerating regional revenue contribution, to EMEA, to US$1bn by 2020. To that end, Mark’s focus for 2018 will be on growing ServiceNow’s footprint and market share, particularly in the UAE, Saudi, Kuwait and Bahrain, via additional direct hires and further investments in existing channel partners and alliances, the company said.

Ackerman highlighted automation, intuitive consumer experiences, machine learning and an explosion of connected devices as key trends expected to drive ServiceNow’s growth in the coming year. “If you are booking your next holiday, staying at a 5-star hotel, ordering a takeout meal, filling your car’s fuel tank or walking through a mall, you are more than likely interacting with a ServiceNow customer or the ServiceNow technology.

"As regional organisations ramp up their investments in digital technologies, I believe we have an extremely strong value proposition to help them unlock and harness the full potential of automation in the enterprise,” Ackerman concluded.