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Philips Middle East and Turkey hires new CEO

Özlem Fidanci will continue to drive the company’s strategic objectives and growth across the region

Philips Middle East and Turkey hires new CEO
Philips CEO Özlem Fidanci.

Health technology provider, Royal Philips, has appointed Özlem Fidanci as chief executive officer for the company's operations in the Middle East and Turkey.

Under her new role, Fidanci will be responsible for driving the company's strategic objectives and growth of 16 countries.

Fidanci said: "Philips has had a longstanding history in the region, and the Middle East and Turkey is an important market for Philips, one which reflects our growing commitment towards driving our investments further across the region.

"We are keen to be working with the private sector as well as governments throughout the region to help build an innovative approach towards a stronger healthcare infrastructure, in line with national health agendas. The aim is to optimise healthcare data management, enhance clinical performance, patient experience, and deliver an added value to the local health systems."

Fidanci began her career at Tetra Pak as a business development manager and went on to join Philips in 1998. She held a number of senior roles, including Consumer Products general manager and later head of Marketing, Sales and Strategy to the Philips Electronics business in Singapore in 2010.

In 2011, she rejoined the region as vice president and general manager to the Philips Consumer Products Middle East, Turkey and Africa (META) and in 2015 became senior vice president Health Systems for the Middle East and Turkey.

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