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McAfee unveils new identity theft solution

Cybersecurity vendor moves beyond traditional antivirus and partners with with D-Link and Samsung

McAfee unveils new identity theft solution
Giamatteo says McAfee is trusted by 375m consumers globally to protect what matters most to them.

Cybersecurity vendor McAfee has launched a new identity theft solution that goes beyond traditional antivirus to empower consumers to stay protected in the wake of recent massive data breaches.

The company said it has moved beyond traditional antivirus to protect customers' identity, connected homes and Wi-Fi connections.

With McAfee Identity Theft Protection, the company said it continues to deliver innovative solutions that help make the digital world a safer place to live, work and play.

The company stated that McAfee Identity Theft Protection allows users to take a proactive approach to protecting their identities with personal monitoring, financial monitoring and recovery tools needed to keep identities personal and secured. Additionally, through new partner innovations with D-Link and Samsung, McAfee is now delivering in the key areas of the connected home, mobile security and privacy.

"Data breaches are increasing in volume and therefore calling into question who consumers can rely on to keep their personal information safe," said John Giamatteo, executive vice president, consumer business group, McAfee. "Today, McAfee is trusted by 375m consumers worldwide to protect what matters most - whether that is their devices, their child's online safety, or their identity and privacy. McAfee is a name synonymous with cybersecurity, one that consumers can depend on to continue to evolve and innovate to help put consumer minds at ease when digital security uncertainty is high."

The vendor said the rapid evolution of today's threat landscape extends security needs into all facets of consumer's digital lives. Realizing this, McAfee understands that consumers need more than traditional antivirus software and has expanded its offerings to protect privacy on the go, connected home devices, family safety and identity from theft or misuse.

McAfee Identity Theft Protection, McAfee Secure Home Platform, McAfee Safe Family and McAfee Safe Connect help offer consumers peace of mind in an ever-changing digital world fuelled by volume, speed and complexity.

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