Cisco appoints new general manager
Hani Raad new role will focus on driving digital transformation across multiple markets
Networking giant Cisco has appointed Hani Raad as general manager for the vendor's West region in the Middle East.
In the new role, Raad will focus on leading Cisco's digital transformation initiatives in Kuwait, Bahrain, Qatar, the Levant and Iraq, and will work closely with its partner ecosystem to support government and private sector customers on their digitisation journeys, while helping them drive desired business outcomes.
"As part of the transition towards knowledge-driven, service-led economies, countries across the region have made digitisation an urgent imperative with the aim of translating the digital opportunity into tangible socioeconomic benefits," said David Meads, vice president, Middle East and Africa, Cisco. "Cisco, along with our ecosystem of partners, is working closely with governments and enterprises to develop their digital roadmaps to position them for long-term prosperity in the digital age."
Meads added that: "The appointment of Hani as general manager for the West region comes at a time when many governments across the region have drawn out national transformation programmes in which maximising their digital economic output is given high priority."
He said Hani is an experienced executive who brings a great deal of energy and commitment to this role. "I am confident that his market knowledge and depth of expertise will support our efforts as Cisco continues to play a leading role in developing the region's digital ecosystem," he said.
As general manager for the Middle East's West region, Hani will be responsible for overseeing Cisco's business operations and driving its growth plans across his markets.
"I look forward to my new role and am excited about the tremendous opportunities that are present across the countries I oversee," said Raad. "As a company at the forefront of digital business transformation with the broadest technology solutions, Cisco is well positioned to help accelerate the digital transformation of our customers in a meaningful way. By leveraging our global experience and industry-leading innovations we are able to help the region's organisations become future-ready as they transition towards the digital era."
Having joined Cisco over 11 years ago, Hani has a diverse 24-year background of regional ICT sector experience coupled with cross-industry exposure. He has held various executive positions in emerging markets, where he was responsible for building strategic sales strategies whilst driving the message on the need to prioritise the digital agenda to support emerging country innovation, prosperity and social inclusion.