Emaar, Twitter collaborate for live stream of New Year’s Eve
Emaar’s first New Year’s Eve Direct Message experience will provide an automated guide for the festivities
For this year's New Year's Eve the usual fireworks display in Downtown Dubai will be replaced with a laser light show and will be live streamed on Twitter.
Emaar Properties and Twitter have partnered to live stream the festivities from 11:30pm GST/2:30pm EST on 31 December to a global audience. The live stream will also be accompanied by a Twitter timeline, featuring the New Year's Eve related real-time conversation.
During the live stream on Twitter, Emaar's new #LightUp2018 spectacle in Downtown Dubai, set to specially choreographed music, will span Burj Khalifa and include water-music performances at The Dubai Fountain.
Furthermore, Emaar will launch a Direct Message (DM) to help Twitter users throughout the New Year Eve celebration. By sending a DM to @MyDowntownDubai they will directed to a series of automated steps guiding them on the event.
Offering the DM service will enable tourists and residents to learn about the festivities beforehand, as well as recommendations for hotels and viewing locations.
Ahmad Al Matrooshi, managing director of Emaar Properties, added: "With the added feature of Twitter's Direct Message experience, we are bringing all the excitement associated with our Light Up 2018 Downtown Dubai spectacle to a global audience in real-time. With several innovative features and surprises in store, the celebration will once again underline the spirit of positivity and global partnerships that Dubai fosters. Our partnership with Twitter demonstrates our focus on building engaging conversations about the celebration and about our nation with the world."
Benjamin Ampen, head of Revenue, Twitter, Middle East and North Africa, said: "We are excited to bring the Dubai New Year's Eve celebrations to our users around the world again after a successful experience last year. No matter where you are, viewers will be able to watch a never seen before spectacle and join the live New Year's conversation all on Twitter."