Instagram update lets users follow hashtags
Following hashtags is Instagram's way of bringing the community together
Instagram is widening what users are able to follow with the results showing in the feed.
The photo sharing social network is now enabling users to follow hashtags, which is no different to following individual accounts.
When users search for a particular hashtag, they will now see a ‘follow' option to which they can discover new photos, videos and people on Instagram. When selected users will begin to see the best posts from that hashtag.
In an official blog post, Instagram said:
"Today we're introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Now it's even easier to stay connected with the interests, hobbies, passions and communities you care about.
"When you find a hashtag you like, open the hashtag page and tap on the follow button. You'll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time."
— Instagram (@instagram) December 12, 2017