Shazam joins Apple for $400m
The acquisition of Shazam could potentially help bolster Apple’s music efforts
Earlier this week ITP.net reported that Apple had plans to buy music recognition software Shazam; the deal has now been confirmed.
Whilst the finer details of how the acquisition will benefit Apple, the $400m deal will most likely see Shazam enhance Apple Music's capabilities. Shazam's music and sound recognition software is already integrated into Apple's Siri, however this may be further developed.
Both companies released a statement, with Apple citing it has ‘exciting plans in store'.
Apple: "We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it's used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement.."
Shazam: "We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users."