Amino Apps to tackle online Arabic content gap for social media users
Arabic is the fifth most spoken language in the world, only 1% of the content currently created online is in Arabic
Amino Apps has launched in the Middle East in a bid to address the online Arabic content gap for regional social media users.
Amino Apps aims to offer a creative and safe mobile environment by providing a platform with multiple options of expression within a community. Dubbed Amino enables users within a community to chat via text or video, upload images, videos and GIFs, post and create quizzes and interact with others who have similar interests.
The communities are managed by leaders and curators from within the platform, therefore users are able to make their own decisions but that the content and conversations abide by Amino guidelines.
Carl Madi, general manager of New and Emerging Markets at Amino, said: "In the 18 months since launching our Amino master app, we have added hundreds of thousands of communities on the platform. One of the most significant markets for us has been the Middle East, where we will be looking to grow our range of communities to serve the Arabic-speaking audience with specialised interests.
"Amino has grown to fulfill a unique need of providing digital citizens with a platform to build a global network of peers based on similar interests. Whether these are around more mainstream hobbies such as football or motorcycling, or niche interests such as anime and manga or Korean pop, you can be sure an Amino exists, and in the language of your choice."
Worldwide, Amino Apps has partnered with various organisations and content creators, such as influencers and bloggers, resulting in strong levels of engagement with a captive and invested audience.
The app itself is available in Arabic, and it now available on iOS and Android.