SOUQ doubles items sold during White Friday 2017
First “White Friday” since Amazon acquisition of earlier this year
SOUQ.com has broken its own record, doubling the number of items sold during White Friday 2017 compared to last year, the e-commerce company has announced.
One million deals were on offer during the event, and 18 items were sold per second during peak times.
This is the first “White Friday” since SOUQ.com’s acquisition by Amazon earlier this year.
Products from over 16,000 international fashion, beauty, electronics, grocery and other brands were on offer during shopping event from the 22nd to 25th November across the GCC and Egypt. Almost half of payments during the event were through made through e-payment methods instead of cash, the highest SOUQ has seen in the region to date. Over 70% of customers shopped through mobile devices across the region.
Ronaldo Mouchawar, co-founder and CEO, SOUQ.com said the site attracted seven times more new customers during this shopping event than average. “Our teams and thousands of sellers worked hard to make White Friday a great event for our customers – with over a million deals in total. It is exciting to see that so many customers used our convenient online payment options and our mobile app,” he added.
SOUQ had invested significantly in local operations in the UAE, KSA and Egypt in preparation for the shopping extravaganza. It expanded fulfilment centre (FC) facilities, upgraded technology, increased local resources and added pickup points ahead of White Friday to prepare for the high volume of orders. Hundreds of full-time and temporary FC associates were also added ahead of the event to provide an impeccable shopping experience to customers.