Canon empowers channel community in GCC
Vendor prepares partners for future of imaging technology
Canon Middle East recently brought its regional channel partners under one roof where it showcased business performance and innovative selling practices and recognised top perfoming partners across the GCC.
Accoring to the vendor, the initiative was inline with its ambition ‘to play a part in every single image in the future' and aimed at preparing partners to be ready.
Venkatasubramanian Hariharan, B2C business unit director at Canon Middle East said: "With the evolving business landscape for technology companies, it has become all the more important to support and strengthen our partner network. In addition to building and sustaining relationships with our channel partners, the new brand proposition ‘Live for the story' encourages them to better serve the growing demands of consumers and helps tell the best stories of their life." Hariharan said through its renewed product ecosystem of shoot (Cameras), remember (Cloud Services) and share (Printing), Canon plays an integral part in the consumer's imaging journey.
The vendor also used the event to present awards to partners serving the B2C market across the GCC.