Ericsson re-brands its broadcast and media division as Red Bee Media
Move aimed at strengthening position as an independent media services organisation
Ericsson has renamed its Broadcast and Media Services business as Red Bee Media. The Red Bee Media name and brand identity will apply to all of Ericsson's Broadcast and Media Services businesses worldwide.
As part of this change Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the U.S..
Steve Nylund, CEO of Red Bee Media, said: "We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognised across the industry.
"Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values."
Red Bee Media is headquartered in the UK and employs around 2,500 broadcast and media specialists globally. Its comprehensive services portfolio spans media management, playout, OTT, access services, content discovery and award-winning creative services and sports graphics and analysis solutions.
Ericsson first entered into the media services business in 2007 and subsequently grew the business both organically and through acquisitions, including Red Bee Media in 2014.
Earlier this year Ericsson presented a focused business strategy to revitalise technology and market leadership, improve group profitability and enable customer success.