HTC Vive champions the arts
Vive Studios to bring art installations from major museums into the home through Viveport
HTC Vive is collaborating with major museums globally to create new arts and heritage experiences in virtual reality.
Through the newly announced Vive Arts, a multi-million dollar global VR program, HTC wants to help cultural institutions fund and develop VR installations to further the appreciation and education of the arts across the globe, as well as content that will be made available on Viveport. Vive will work with museums and content developers to bring their works to life in virtual reality, the company says.
Vive Arts’ next project will be in London for Tate Modern’s major upcoming exhibition, Modigliani, opening on November 23rd, where Vive will bring an integrated VR experience to gallery-goers. The exhibition will also be available as an experience at home through Viveport.
Joel Breton, vice president, VIVE Studios said Vive is empowering artists to create, and consumers to experience and interpret, art and culture in new ways. “We are thrilled for the next Vive Arts’ project with Tate Modern, and support their mission to increase the public’s enjoyment and understanding of international modern and contemporary art.”
Vive is a virtual reality platform optimised for room-scale VR built by technology brand HTC. The Vive ecosystem is built around the HTC’s VR headset, supported by Vive X, a $100m accelerator for VR and related technology start-ups, Viveport, a global platform and app store with a VR subscription model that operates in more than 32 countries, and Vive Studios, its VR content development and publishing initiative.
Since its launch, Vive has partnered with London’s Royal Academy of Arts, Taipei’s National Palace Museum, Muséum national d'Histoire naturelle (French National Museum of Natural History) in Paris, Washington D.C.’s Newseum, and St. Petersburg’s Hermitage Museum among others.
More than a dozen pieces of Vive Arts content will be available on Viveport starting today.