Instagram adds ‘right to left’ feature for Arab users
The move aims to help businesses in the region better connect with Arabic-speaking consumers
Instagram has introduced support for Arabic-speaking community who require a right-to-left option when using the social app.
Instagram, which is owned by Facebook, is showing its support to diversify its platform and already supports 33 languages, including Chinese, Korean and Japanese that can read from right to left and top to bottom.
Instagram said that it spent the first half of the year reconfiguring the app to allow users to express themselves in their own unique way. Furthermore, the photo sharing platform says the new feature will help businesses in the region engage and connect with more customers.
Mike Krieger, Instagram's co-founder, said: "I'm proud of our efforts to make Instagram one of the most inclusive and diverse platforms in the world. With this update we hope even more Arabic, Hebrew and Farsi speakers are able to use Instagram to connect with the people and interests that matter to them."
Priya Patel, Instagram's regional product market Manager in MENA, added: "With over 63 million users, the MENA region is one of Instagram's fastest growing communities and we're committed to providing the right tools for local users to communicate and connect with one another.
"Today we're announcing that Arabic language will now be available on Instagram, where users will be able to write from right to left for the first time. This is a huge opportunity for businesses to become even more connected with their consumers, as we know that the community wants to hear from them in the local language - in fact, 50% of the community follow a brand. With this update, businesses in the region can connect with the Arabic-speaking community for the first time and drive business results."