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Linksys launches new Channel Partner Programme

Innovative enterprise scheme to help smaller resellers and retailers maximise profits

Linksys launches new Channel Partner Programme
Khan says the new online platform is part of Linksys' continuous investments in the channel.

Networking vendor Linksys has launched an integrated portal that gives its partners resources and structured training to help them sell its products more effectively.

According to the vendor, the Linksys Channel Partner Programme enables partners to monitor their growth and assess their progress through a structured scheme devised to develop their capabilities.

The company stated that the portal will especially help smaller unmanaged partners to benefit from the portal as this is the next step in Linksys' continuous investments in channel partnerships.

"This fully integrated online platform is part of our continuous investment in channel partnerships. It extends a helping hand to our smaller distributors, retailers and marketers," said Amanullah Khan, managing director, Linksys, Middle East, Turkey and Africa. "Combining a wealth of information with a structured training scheme, it equips retailers and resellers with the skills, knowhow and confidence to operate more effectively and thus boost their profits."

The company said the centralised platform houses all the data partners may require, including product information, reference sites, white papers, and configurated tools and data. In addition, Linksys said the new programme and portal is helping to motivate partners to sell its solutions more effectively and managing their skill sets to deliver tailored training alongside an innovative incentive scheme.

Partners are divided into managed and unmanaged categories under three tiers namely Gold, Silver and Bronze. The channel partner programme has a variety of loyalty schemes that are intended to reward partner's efforts and motivate them to boost their profitability.

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