Etisalat's E-Vision signs first content deal with BBC Worldwide
Agreement will boost programming for video-on-demand service
E-Vision, a fully-owned subsidiary of Etisalat has announced its first content agreement with BBC Worldwide for the subscription of video-on-demand (SVOD) service.
The content agreement was signed at the annual trade event MIPCOM held this week in Cannes, France.
The agreement delivers a broad spectrum of content to Etisalat's SVOD customers including War and Peace, Wolf Hall, Wild Mexico, Some Mothers Do ‘Ave ‘Em and Citizen Khan.
Natasha Hussain, vice president and general manager for the Middle East and Mediterranean region, BBC Worldwide said: "MENA is one of the fastest growing online markets in the world, with changing viewing habits among data-savvy consumers. Everyone wants convenient, quick access to world-class entertainment.
"BBC Worldwide is delighted to be answering this need by bringing the very best of premium British content at pace, directly to E-Vision clientele, including eLife TV subscribers."
Humaid Sahoo, CEO, E-Vision added: "We are delighted to continue to enhance our content offering by partnering with BBC Worldwide. This first agreement with BBC Worldwide aims to be the start of a long partnership with a world-class content house."
Source: Arabian Business