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Avid shows MediaCentral Platform at GITEX

Demonstrates the benefits of MediaCentral Platform hosted on Microsoft Azure

Vanessa El-mir (left) demonstrated Avid products.
Vanessa El-mir (left) demonstrated Avid products.

Avid is demonstrating the benefits of its MediaCentral Platform hosted on Microsoft Azure, with select Avid tools and media workflow solutions, at GITEX Technology Week.

Avid is present on Microsoft's booth at the popular technology show. "This comes as a follow up to our announcement at NAB of forming a Strategic Cloud Alliance with Microsoft to integrate the Azure cloud hosting platform with the Avid MediaCentral platform, allowing customers to store, manage and deliver content effortlessly capitalising on new opportunities while leveraging existing content and keeping files safe and secure," said Vanessa El-mir, EMEA marketing manager at Avid Technology.

At the booth Avid was showing users you can leverage the cloud to better manage their media. Avid also offered visitors the chance to learn more about AI capabilities with Microsoft Azure, and cloud solutions for sectors including government and education.