du showcases location based service
Launches new VLC-service, a highly customisable location based service at GITEX
UAE operator du, Philips Lighting, and Vision Valley have launched at GITEX their new Visible Light Communication service (VLC-service) which is a highly customisable location based service.
The three companies' representatives signed a MoU at GITEX to mark their collaborative effort to launch a new location based service in the UAE market. du intends to launch the location based service in the market and is first planning a commercial pilot. The platform brings together the patented VLC-technology of Philips Lighting and the secure management platform and connected mobile apps from Vision Valley.
The new service provides relevant information and promotions based on the location of smart phone users, all in a single mobile application.
For venue owners, such as retailers, restaurants, museums, shopping malls, banks, showrooms, exhibition centres this service provides the opportunity to enhance the customer experience and create new means for upselling and cross selling of their products and services. This is simply done via smart LED-lights that are VLC-enabled.
Owners of the venues will have the capability to maintain in real time the content they wish to show to their customers in every area of their venue where a smart LED-light is in place.