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Toshiba drives storage innovation at GITEX

Showcases range of enterprise storage products and B2B notebooks

Toshiba drives storage innovation at GITEX
Varghese: We want to help grow a culture of innovation in the region.

Technology vendor Toshiba Gulf is showcasing its range of enterprise storage products and B2B notebooks at this year's GITEX Technology Week.

These are the full range of Toshiba enterprise mission critical hard disks and nearline hard disks, says Santosh Varghese, general manager, MEA, digital products and services, Toshiba Gulf. Also on display are Toshiba's range of enterprise SSDs. Varghese describes SSDs as the future of storage, gaining popularity particularly for server farms and other large cloud installations. "This is due to the fast read/write operations of SSDs as well their growing capacities," Varghese adds. 

The Toshiba enterprise storage business began in June this year. Toshiba Gulf has just completed the first steps in recruiting distributors and VADs. "We are in the process of fine-tuning our go-to market strategy, with an eye on rapid expansion. This is a gradual process, beginning with the UAE and then moving to Saudi Arabia, other parts of the GCC and the rest of the region. Once this process is complete in terms of training and setting up the channel, we will embark on a series of seminars for partners," Varghese says.

Toshiba has traditionally been a strong player in storage but has re-focused its energies on the enterprise storage space as storage is one of the key pillars of Toshiba's corporate product strategy, explains Varghese.

Toshiba's IT legacy will be handy in helping push the new portfolio in the market. "We are happy with Toshiba's strong brand equity which comes from our electronics and PC business," Varghese says.

The business laptop range on display include the Portégé X20W and Portégé X30.

Toshiba is also sponsoring the GITEX Future Stars, explains Varghese. The company will reward the Best Arab Start-up and the Best Africa Start-up at the event head alongside GITEX to help drive the start-up ecosystem in the region. "Pitches are currently taking place and Toshiba Gulf will be there to award the winners once the process is complete," Varghese says.

The decision to support the start-ups is driven by Toshiba's own culture of innovation, says Varghese. "We are a 145 year old company and we have been innovating since.  We want to help grow a culture of innovation in Middle East and Africa in line with regional Governments' policies. Toshiba feels it is the right time to involve ourselves with promoting helping regional start-ups grow," Varghese says.

"In addition, we expect this support will be a gateway for more start-ups to involve themselves in the movement by DWTC in the future and bring more pioneering ideas," says Varghese.

All these developments mark Toshiba's renewed strategy and focus in the Middle East. This focus, Varghese says, will ensure customers have access to innovative products and solutions built on mobility, security, and reliable storage. This will help address the challenges that trends such as digital transformation and the mobile workforce presenting to them.

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