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du gets ready for Dubai 10 X

Provides the catalyst for digital transformation under the theme ‘10 Times More'

Farid Faraidooni: du is enabling the transformation of smart cities.
Farid Faraidooni: du is enabling the transformation of smart cities.

At GITEX Technology Week 2017, Dubai-based telco du is showcasing how it's going beyond connectivity to mirror the Dubai 10X initiative as announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, providing the catalyst for digital transformation under the theme ‘10 Times More'.

One such initiative, launched earlier this year, is called Dubai 10X, is a 100-day plan for Dubai to position itself as a global capital of innovation by implementing today what other major cities will not be implementing for another 10 years.

"We are demonstrating all the technologies that are coming in the near future that will enable and support the 10X initiative. In our stand, visitors are able see demonstration of lots of these technologies that enable smart cities, and enable smart living for individuals, businesses and government," says Farid Faraidooni, chief operation officer, du.

From a smart city perspective, du has a complete section on safe city where it is demonstrating how technology can play a critical role in connecting all services related to health and safety, and how these can be coordinated in case of safety incidents.

Another interesting demo on du's stand this time is the smart footpath - innovative technology that generates electricity when people walk on it. This collects a lot of data in the process about the environment where it's installed. This information can then be used to find patterns and influence decisions.

In the 5G space, du, in collaboration with its technology partners, is exhibiting a real life use case where a robot does tasks which require very high speeds and very low latencies, at a fast pace using 5G technology.

Faraidooni explains that du is also showcasing the smart dashboard, which has been built in collaboration with the smart city agencies of the government. "We are demonstrating how we can collect data from various sources and map it in a way to generate valuable information which can be then used to change people's lives for better," he adds.

The telecoms operator is also giving visitors to its booth opportunity to see how light can be used to determine the exact location of people, so that relevant information can be provided to them.

In addition, du is focusing on enabling Dubai's transformation into a smart city, Faraidooni says. Going beyond traditional connectivity services, du has been working closely with government to enable the collection of data, translation of the same into useful information and enablement of smart applications to make lives better. "We are committed to be the first to bring 5G to the region," says Faraidooni.