Tapping into the human mind for better healthcare
Emotiv's technology helps researchers and businesses alike to better understand how people make decisions
As a global manufacturer of portable electroencephalogram devices, Emotiv produces specialised headsets that record brain activity and holds one of the largest repositories of brain data in the world. Actively utilised by more than 75,000 users across 120 countries, Emotiv's technology helps researchers and businesses alike to better understand how people make decisions.
In attendance at GITEX Technology Week to present a keynote on how neurotechnology could greatly improve healthcare delivery, Oiliver Oullier, president of Emotiv, highlighted the value of lessons learned from the consumer industry.
"The medical world should be using techniques from consumer industry in order to better understand the behaviour of a patient. The consumer industry is using medical devices, like brain scans, to understand consumers better, and they are the people that understand us better," explains Oullier.
"The one thing is these people know how to engage us and we need to learn from them," he adds.
Oullier goes on to discuss how portable electroencephalography devices, which were once considerably expensive hardware, have not only become scalable but also quite affordable. In the case of the latter, Emotive's devices cost less "at a minimum of 10 times less than most clinical devices that were used not so long ago."
Emotive's president also notes the value of such devices in clinical trials.
"It is also disrupting clinical trials. It's hard to scan the brain of every person on a clinical trial, because it is expensive and too time consuming to bring them to medical facilities," explains Oullier.
"With Emotive's devices, it is almost as simple as when you monitor heart rate with a connected watch and you can do it from the home. This has tremendous implication to understand when and at which points the brain dynamics are changing."