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du unveils Visible Light Communication service at GITEX

du joins forces with Philips Lighting and systems integrator Vision Valley

GulfComms, GITEX 2017

UAE telecom provider du has launched its Visible Light Communication service (VLC-service), in partnership with Philips Lighting and systems integrator Vision Valley.

During GITEX Technology Week 2017, the three companies signed a Memorandum of Understanding (MoU) to launch a new location based service in the UAE market, which will initially launch as a pilot.

Under the MoU, du will utilise Philips Lighting's patented VCL-technology and secure management platform and connected apps from Vision Valley.

This will then enable venue owners, such as retailers, museums, shopping malls and restaurants to offer information and promotions in real-time, in areas where a smart VLC-enabled LED-light is in place.

As well as enhancing customer experience, the content can be presented in multiple languages to the app users.

Farid Faraidooni chief operations officer, du said: "Our new partnership with Philips Lighting and Vision Valley enables du to become the first global operator to launch the VLC-service. The potential of this platform goes beyond optimising the customer experience. 

"Not only it empowers our customers to serve people's dynamic needs in real-time but also to improve the life of UAE residents by converting large parts of the country's downlights into smart ones that continuously provide access to useful information and services to users based on their given location."

Goktug Gur, CEO of Philips Lighting Middle East & Turkey, commented: "At the heart of Philips Lighting is a philosophy of innovation and as such we are proud to be partnering with du and Vision Valley, two organisations that we feel share with us a common vision towards bringing smart technology and innovation to people's lives. The VLC technology is part of our broader offering of transformational applications and business intelligence that delivers the essential capabilities enabling our customers and partners to offer exceptional and highly personalised user experiences through human centric solutions that we always strive to develop."