LG predicts 'significant' growth for digital signage market in the Gulf
Released its top digital signage trends report 'See the Signs'
LG Electronics has released its top digital signage trends report - See the Signs - based on business leaders' views on what the future of digital displays will look like in the UAE.
Business leaders, quoted in the report, were unanimous in their belief that digital signage is expected to grow significantly in the UAE over the next three years with more screens set to take over static spaces in the lead up to Expo 2020. The forecast growth trend is attributed to an increase in malls, hotels, healthcare and real estate developments that now consider screens a fundamental part of the architecture when designing their environments.
The rise in adoption of digital displays was also a result of greater long-term return on investment in screens over print, as brands now fully integrate digital signage into marketing strategy.
At GITEX Technology Week, LG is showcasing its portfolio of digital signage solutions catered to the needs of various verticals, including retail, corporate, transportation and hospitality.
LG Electronics president Middle East and Africa Kevin Cha said: "The UAE has positioned itself to be at the forefront of the smart city revolution, and therefore businesses across the emirates are quick to adopt digital channels and embrace disruption. Our report is designed to share valuable insights from business leaders to help brands identify new approaches to reach their target audiences, and to make them aware of the anticipated market shifts as a result of disruption of traditional marketing and information communication channels. As leaders in OLED technology, we intend to support organizations in the region in their efforts to embrace innovation."