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DAFZA gets smart to lure investment

The Smart Center will streamline commercial activities within DAFZA's industrial area

DAFZA gets smart to lure investment
Lootah: DAFZA aims to raise customer satisfaction.

Dubai Airport Freezone Authority (DAFZA) is presenting visitors to GITEX Technology Week with its vision for a smart customs centre.

The smart customs centre has been established in co-operation with Dubai Customs, and is intended to deliver customs and security services. The Smart Center will streamline commercial activities within DAFZA's industrial area without the need for human intervention that automates procedures around the clock.

The Center will support live video communications with customs and security officers in case there are inquiries or requests to finish transactions or obtain shipment clearances via intelligent readers of customs data as well as exit permits. It will directly monitor the area through closed-circuit television and feature an advanced system for communicating between the customers and the intelligent service center.

DAFZA says the smart centre is just one of the major updates that it has delivered to attract foreign investors to the free zone, through offering them increased efficiency, speed and excellence. The move is in line with the DAFZA Innovation Strategy which seeks to produce one of the most innovative free zones in the world, and to support Dubai's smart city initiatives.

Also on show with DAFZA is the free zone's new interactive Customer Relationship Management (CRM) system, which features highly automated services to deliver quick and efficient service to customers.

Amna Lootah, Assistant Director General - Finance, Commercial and Customer Relations Division Foster of DAFZA Innovation & Future Unit, says: "DAFZA's participation in GITEX Technology Week 2017 affirms its belief in the need to keep abreast of technological developments and to learn about the latest innovations in the world of technology and communication. Doing so enables the free zone to continue satisfying its customers by providing smart services that support their activities, facilitate their business operations, and provide a unique and flexible experience that mimics future variables. This will help Dubai lead the world in ease of doing business and as a favourite investment destination. This experience does not involve services only, but also expansion projects and the vision of the future of free zones and how they will achieve their full economic and commercial potential.

"Our focus today is to make DAFZA one of the world's most innovative free zones in line with its vision to provide services beyond expectations. This does not include customers only but also our human capital and partners in our journey of leadership over the past two decades. DAFZA is committed to provide happiness in all forms and concepts in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to make Dubai the smartest and happiest city in the world based on science and innovation," Lootah adds.

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