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Noon.com to sell Etisalat products

Recharge cards and mobile devices now available on regional e-commerce site

Business applications, Cloud computing, Government, Telecom vendors, Telecoms, Business and intelligence, Etisalat International - UAE

UAE telecoms giant Etisalat penned a deal with UAE-based online marketplace Noon.com to sell a range of its mobile products across the newly launched e-commerce platform.

According to the new agreement, Noon.com will offer a number of Etisalat products on its portal, including pre-paid credit top-up cards, post-paid connections, broadband Internet e-life products, as well as any of Etisalat's mobile devices.

"Our products and services will be offered on their e-commerce platform, for customers to buy and purchase. All sorts of products [will be available], from devices to new connections on mobiles as well as home products," Etisalat's chief consumer officer Khaled ElKhouly told Arabian Business.

The signing of the deal was attended by founder of the $1 billion online marketplace Mohammed Alabbar and CEO of Etisalat Saleh Al Abdooli.

Commenting on the deal, ElKhouly said: "It's quite a good deal that we've been working on and it's a good partnership with two big names in the country of Etisalat and Emaar.

"We've already started with devices and the rest will follow."

Shortly after the signing Etisalat tweeted a picture confirming the announcement.