Accenture keynote predicts AI revolution
Accenture will reveal today in the keynote address to the GITEX Conference
New technology will bring businesses and their customers closer together, Accenture will reveal today in the keynote address to the GITEX Conference.
Accenture will reveal details of its Accenture Technology Vision 2017 report, an annual insight into the business and technology trends which are set to disrupt businesses worldwide.
Among the major changes that are predicted by Accenture is the increasing importance of AI, which 79% of organisations will revolutionise the way they gain information from and interact with customers, and the vast majority of business executives (85%) plan to invest extensively in AI-related technologies in future.
Today's keynote will be presented by Mike Sutcliff, group chief executive of Accenture Digital. Sutcliffe says that AI can help businesses drive top-line growth and deliver powerful experiences.
"With the rapid pace of technological innovation we are witnessing today, companies are charting a new course and seeking to reshape their business models to compete in this digital world. Some have assumed that technological prowess will become the dominant source of competitive advantage," Sutcliffe says.
"However, we believe that companies must strive to find the right balance between investing in their people and investing in technology. The winners of tomorrow will be characterised by their ability to put people first and use technology to amplify their capabilities."
The Accenture report also reveals that businesses in Saudi Arabia and the UAE also expect that in future, their competitive advantage will no longer be determined solely by their own efforts, but will increasingly depend on the strength of the partners and ecosystems. Businesses also expect that they will shift from being providers, to being partners with their customers.
Omar Boulos, regional managing director for Accenture in the Middle East, North Africa and Turkey said: "Success depends on a company's agility and willingness to embrace change. In the region, there is a real push towards increased digitalisation, thanks to the leadership's visionary agenda. However, while the region strives to become the smartest in the world, the findings of Accenture's Technology Vision 2017 are clear: technology must not replace humans, instead both must work together symbiotically to complement each other's aptitudes. As problems become more abstract, local business leaders must seize new opportunities, embrace new solutions and leverage strategic partnerships and this can only happen if they use technology to support their most valuable asset, their human capital."