Wassa focuses on traffic analysis software
To showcase Dencity, a traffic analysis solution for shopping mall and retailers
Digital agency Wassa will showcase a Dencity, a traffic analysis solution for shopping mall and retailers, at GITEX Technology Week 2017.
Based on artificial intelligence and machine learning, Dencity is structured around three modules: a characterisation module to detect demographic criteria (age/gender) and to count people; a behaviour module to provide information about people flow, such as heat maps and footprint; and an analysis module to visualise the data on a reporting platform.
The goal is to recover a new type of data linked to people behaviour inside shopping areas. Retailers will be able to connect these data to their sales information, using big data algorithms, to improve their customer knowledge and enhance the visitor experience.
Dencity uses images extracted from video streams to analyse every visitor without any technological limit. In comparison, WiFi or Bluetooth necessitates people to turn on or download some tools. Every person visible on a video can be analysed by Dencity, and the data about the shopper is directly available for retailers via the analytic platform.
Wassa CEO Frédéric Sommerlat said: "We chose to focus our work on the customer experience in shops and malls. We want to provide a better understanding of customer behaviour and new ways to interact with them."