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Citrix helps boost business continuity

Citrix' technology and services can defend against known threats.

Citrix helps boost business continuity
Kaddoura (r: Citrix is seeing plenty of prospects in MEA

Citrix, a specialist in secure mobile app and data delivery, is using GITEX Technology Week 2017 to demonstrate solutions that will allow IT teams and end-users to co-create a context-aware, software-defined perimeter, without disrupting existing enterprise infrastructure, according to Ali Kaddoura, country manager, UAE, Citrix.

Citrix' technology and services can defend against known threats while simultaneously addressing hidden attacks that have become more common due to today's "distributed, multi-device, hybrid- and multi-cloud environments," Kaddoura says.

Kaddoura adds that Citrix sees plenty of opportunities for growth in the Middle East. "In the UAE specifically, we're seeing that every industry including but not limited to transportation, hospitality, financial services and utilities, is being transformed by cutting-edge technologies," he says.

"In my opinion, what truly makes companies succeed in this regard is their ability to make strategic choices for infrastructure, mobility, and digital dexterity that enable them to seize opportunities. With the right planning, such disruption can lead to organisations developing unique business models, sparking innovation, nurturing product development, and engage customers in meaningful experiences."

In terms of the importance of GITEX, Kaddoura says that the event is significant for Citrix's regional business as it serves as the "ideal platform" for it to bring together its channel and technological ecosystem. "This way we are better able to gather useful insights about our customers' needs and how we can serve them better, whilst also highlighting the business value that our portfolio offers," he adds.

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