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Digital Transformation in focus at GITEX

The technology showcase, which is being held under the theme of ‘Re-Imagining Realities: Discover, Transform and Innovate'

Digital Transformation in focus at GITEX
Digital transformation, tech disruption and innovation a key focus at GITEX.

Digital transformation, tech disruption, innovation and the role of new technologies to create positive change is the key focus for at the 37th edition of GITEX Technology Week.

The technology showcase, which is being held under the theme of ‘Re-Imagining Realities: Discover, Transform and Innovate', is highlighting how converging technologies and disruptive business models can solve problems for businesses and everyday life.

With the digital transformation economy set to be worth $2.2 trillion by 2019, according to analyst IDC, emerging technologies are having an impact on many areas of business, and GITEX Technology Week will bring together UAEbased and international technology companies, governments, startups and futurists to showcase how innovations -- from artificial intelligence, to blockchain and virtual reality -- are transforming the lives of the community.

Following the recent announcement of the government plan ‘UAE Centennial 2071' by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai, a strategy has been put in place that extends to five decades and prepares the nation for future generations.

As part of the ‘UAE Centennial 2071' vision, at this year's GITEX, future-forward technology for future-forward cities is being highlighted throughout the expo under ‘Area 2071', an ecosystem that aims to design the future, brings together government, creative individuals, innovative companies and people from all walks of life to create solutions to the world's most pressing issues.

Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre, organisers of GITEX Technology Week, says: "GITEX Technology Week and GITEX Future Stars aim to inspire corporations and innovators to be bold in their strategy, adopt new technology and be first-movers in their industries.

LohMirmand says to win in a disruptive economy, businesses must understand how the emerging technology of today will mean valuable opportunities in the future. "This week is dedicated to education, innovation and sharing of technology and ideas that will shape the businesses of tomorrow," she adds.

LohMirmand notes that as innovative technologies see strong take-up in the Middle East and worldwide, GITEX aims to inspire attendees with a sense of urgency, wonder, and discovery in adopting the latest innovations, from AR and VR to blockchain. "Under one roof in Dubai, one of the world's most innovative cities, attendees at this year's show will be able to hear the latest trends from global thought leaders, see them in practical use by global companies, network with peers, and experience future innovations from startups," she says.

Under the banner of ‘GITEX is Everything Tech', this year's event showcases 17 specialist technologies, including blockchain, artificial intelligence, drones, robotics, 3D printing, and the Internet of Things.

The major emphasis this year is on how emerging technologies can solve practical problems -for example, how autonomous vehicles can ease traffic, how artificial intelligence can enable predictive government services, and how virtual reality can enhance surgery and education, all ultimately resulting in happier and smarter experiences.

Khaled Al Awadhi, Director, Automatic Collection Systems, says: "Technology has been at the very foundation of mobility and with the evolution of technology, how we travel is changing rapidly. With projects like the Flying Taxis, the RTA is committed to truly enabling the future of transport in Dubai, thereby establishing a new benchmark for mobility. Through the use of technology, we aim to move towards the future by bringing about increased safety standards, environmental friendly solutions and cost efficiencies at scale."

As GITEX continues to grow its worldwide influence, the event is this week welcoming over 4100 exhibitors, with companies from Finland, Georgia, Guatemala, Luxembourg, and Syria exhibiting for the first time.

According to the Dubai World Trade Centre GITEX Technology Week's Vertical Days Conferences include over 126 speakers, 230 sessions with experts from 8 key industry verticals featuring experts from across health, retail, smart cities, finance, transport and logistics, education and digital marketing.

Usama Nouri, Portfolio Director, GITEX Technology Week, says following the success of the launch of GITEX Vertical Days - GITEX Technology Week's vertically focused conferences have been extended to cover an even broader range of industry verticals.

 Nouri adds that the Power Conferences by industry practitioners give delegates the chance to demystify future technology and learn about real life business successes from global companies across key verticals.

"This year's new verticals include smart manufacturing, connected automated transportation, public sector running alongside, marketing, healthcare, intelligent cities, retail, finance, women in tech and education," he says.

Nouri adds that Global Smart Cities is an exclusive platform for government leaders and industry experts to address liveable and sustainable city challenges, share integrated urban solutions and forge new partnerships.

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